Bowen Craggs & Co., the group that produces the FT Index of corporate website effectiveness, just published an article on how Chevron.com effectively manages corporate reputation and communicates the company’s position related to its Ecuador lawsuit.
It’s nice when your work gets noticed. Thanks to a great team that helped make it happen.
We just launched an interactive geomap that shows where in the world people have found common ground with Chevron’s new We Agree campaign. Since October, 2010, more than 70,000 agreements worldwide have been registered at http://www.chevron.com/weagree. The agreements are captured using Google Analytics (GA) and then fed back to the map using both the GA API and the Google Visualization API. The result is a Flash-based map that users can roll over to see the number of agreements by city throughout the world.
This project shows the power of Google’s simple, clear and FREE APIs. It also shows a great collaboration between marketing and technology to make it happen. It was a fun project to work on, and it looks really cool. If you like it, share it with your friends, click the LIKE button, smile.
A new approach to our Pulse Report video that doesn't include me. Snazzy graphics replaced my smiling face, probably for the better!
Monte Lutz from Edelman Digital and I starred in a video about Chevron's Pulse Report, a quarterly whitepaper report about the state of the online conversation about energy issues. You can view the report itself at www.chevronpulsereport.com.
Thanks to everyone who helped make http://www.facebook.com/Chevron possible, all the way from making the logo work to creating content and building the community.
