I Love This Stuff! @Chevron Geomap Uses Google Analytics and Visualization APIs to Show Worldwide Agreements


We just launched an interactive geomap that shows where in the world people have found common ground with Chevron’s new We Agree campaign.  Since October, 2010, more than 70,000 agreements worldwide have been registered at http://www.chevron.com/weagree. The agreements are captured using Google Analytics (GA) and then fed back to the map using both the GA API and the Google Visualization API.  The result is a Flash-based map that users can roll over to see the number of agreements by city throughout the world.

This project shows the power of Google’s simple, clear and FREE APIs.  It also shows a great collaboration between marketing and technology to make it happen.  It was a fun project to work on, and it looks really cool.  If you like it, share it with your friends, click the LIKE button, smile.


About Robert Raines

I manage Chevron's digital analytics and insights group. Previously, I led Chevron's corporate digital and social media, ran product management at E-Loan, managed acquisition marketing at Pacific Bell Wireless, and brand-managed food products at Quaker Oats. I'm a dad, husband, son, amateur photographer and videographer, folk music lover, 4-chord guitarist, and coffee geek, not in any particular order. Always curious, I'm a chronic learner ready for the next adventure.
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